For businesses spending $5,000+/mo on Google Ads
Your Google Ads are bleeding money. Find out where.
The dashboard says things are working. But qualified leads are down, cost per lead is up, and you can't explain why.
Not an automated scorecard. A human reviews your account.
$149 · Delivered in 5 business days
Recognise This?
Common patterns.
You've probably tried to fix this.
What you've already tried
You've tried fixing it.
Changed bidding strategies
Manual CPC, maximize conversions, target CPA. Nothing moved.
Added negative keywords
Reviewed search terms, blocked irrelevant queries. Junk clicks kept coming.
Followed Google's advice
Switched to PMax, went broad match. Performance got worse.
Hired external help
Agency or freelancer, paid for months. No meaningful change.
Did the research yourself
YouTube, blog posts, rebuilt campaigns from scratch. Still stuck.
Each fix addresses a symptom. None diagnose the underlying cause.
Why this is happening
The problems are structural.
Accounts with these symptoms share common root causes.issues baked into how the account is configured, not surface-level mistakes.
Broad match silently spends budget on irrelevant searches
Google pushes broad match as default. With moderate budgets, it treats spend as signal-gathering.ads appear for loosely related searches. Accounts commonly show 40-60% of budget going to queries that will never convert.
Conversion tracking counts actions that aren't real leads
Button clicks, page scrolls, WhatsApp taps, and accidental form interactions get counted as conversions. The bidding algorithm then optimises for more of those junk actions.because that's what success looks like to the system.
Smart bidding optimises on insufficient data
Automated bidding needs 30-50 genuine conversions per month to learn. Most accounts in the $5,000-$15,000/month range don't hit that volume. The algorithm guesses.budget burns chasing patterns that don't exist.
Performance Max blends channels and hides budget allocation
PMax runs ads across Search, Display, YouTube, Gmail, and Maps in one campaign. Visibility into which channel works is limited. Common pattern: majority of spend goes to low-quality Display while Search is starved.
Auto-applied recommendations change settings silently
Google can automatically switch match types, add keywords, change bid strategies, adjust targeting. Many account owners don't realise this is enabled. A single auto-applied change can undo months of setup overnight.
Structural faults require inspection before intervention.
The Bleed Report
A diagnostic before any action is taken.
Not a software-generated scorecard. A human opens the account, traces where money is going, and documents exactly what's broken and what to do about it.
- Executive SummaryPrimary leak identified, root cause, impact estimate
- System Flow AnalysisWhere traffic leaks between stages
- Channel BreakdownSignal integrity, waste %, risk level per channel
- Specific RecommendationsWhat to fix, in what order, and why
Includes a 30-minute walkthrough call.
What we examine
What the diagnostic reveals
Services
$6,000/mo5 leads
400+ keywords on broad match. 60% of budget going to irrelevant searches. Conversion tracking counted page scrolls as leads.
Reduced to 22 exact match keywords. Tracking rebuilt for form submissions and calls only.
11 leads/mosame budget
Australia
Industrial Equipment
$7,500/mo4 leads
68% of PMax budget allocated to Display — mobile games, news sites. Search received only 12% of spend.
Display removed. Budget redistributed to Search campaigns.
14 leads/mosame budget
UAE
B2B SaaS
$5,500/mo6 leads
Auto-applied settings converted exact match to broad match. 40+ keywords added without notification. 11 modifications in 60 days.
Changes reverted. Auto-apply disabled. Negatives added.
15 leads/mosame budget
India
This diagnostic is for you if:
✓You're spending $5,000+/month and not seeing proportional results
✓Your account used to convert but something changed
✓You've tried fixes but can't pinpoint the real problem
Skip this if:spending under $5,000/mo · brand-new account · no conversion tracking set up
Questions
Is this useful if I already have an agency managing my account?
Yes. We provide an independent assessment. If your agency is doing good work, the report will confirm it. If not, you'll have specific findings to discuss with them, or use when finding a replacement.
What access do you need?
Read-only access to your Google Ads account. We cannot make changes, pause campaigns, or adjust spend. Instructions sent after purchase.
What if I only have one campaign?
Still useful. Many single-campaign accounts have conversion tracking issues, poor keyword structure, or auto-applied changes causing problems. Size of account doesn't determine complexity of issues.
Is this just a sales pitch for ongoing management?
No. The report is designed to be actionable whether you implement yourself, hand it to your current agency, or continue with us. The $149 credit applies if engagement continues.it's not a condition.
What happens after I receive the report?
A 30-minute call walks through findings. After that, next steps are yours. Some implement themselves, some continue with us, some take findings to their agency.
Is this an automated audit?
No. A human spends 3-5 hours inside the account. No templates, no software scorecards. Every finding is specific to the account with specific numbers and specific recommendations.
What if I disagree with your findings?
We walk through everything on the call. If something doesn't make sense for your business context, we discuss it. The report is a starting point for conversation, not a mandate.
How is this different from free audits?
Free audits are lead generation tools.surface-level checks designed to sell services. This is a paid diagnostic with no obligation to continue.
Bleed Report
Identify structural faults in the account.
Credited in full toward your first month if you choose ongoing management.
Includes a 30-minute walkthrough call.
You'll receive a confirmation email within 24 hours with instructions for granting account access and booking your call.