If demand exists,where is it leaking?
In B2B, the problem is rarely reach. It's usually one growth surface underperforming.
We find what's slowing revenue. Then fix the surface causing it.
Who This Is For
Sound familiar?
How We Think About This
Every leak has a location.
A surface is any point where a potential customer interacts with your business before converting.
Your website
Where demand lands, and decides whether to stay or leave.
Your search presence
How you show up when someone searches for what you solve.
Your ads
The paid placements that bring people into your world.
Your outreach
The emails or messages you send to people who might need you.
Same page. Different intent. 7× the outcome.
532 visitors. 3 conversions. The page wasn't broken. The traffic was.
Variable Corrected: Traffic intent stage
Meta delivered demographics. Search delivered demand.
If conversion is flat, the constraint is rarely the page.
It's usually who arrives on it.
Where Growth Systems Break
The surface looks fine. The system underneath doesn't.
Landing page answers the wrong question
Visitor arrives with a problem. Page opens with product features. No signal they're in the right place.
Targeting is right. Message blends in.
Qualified buyers see your outreach. It reads like everyone else's. Nothing specific. Nothing urgent.
Right audience. Wrong intent state.
The targeting reaches the correct people. But they arrive without active intent. Same demographic. Different state of mind.
New activity on broken foundations.
Another campaign launches. Another channel added. The underlying system still leaks. Budget flows through. Returns don't.
Diagnosis first.
We look at where demand enters and where it drops. This takes days, not weeks.
One surface at a time.
One surface is usually closer to working than the rest. We start there.
Measured outcomes.
Every engagement has a clear before and after. If the surface is not leaking less, we have not succeeded.
Repair.
Once the constraint is clear, we fix the surface. Websites, ads, SEO, outreach. We execute the repair.
If This Resonates
Growth that feels harder than it should usually has a reason.
If you suspect something is leaking but are not sure where, we can look together. We'll tell you what we see.