Notes

Field Notes

Diagnostic Note·Paid Ads · Channels

Google Won't Let You Complain About Google Ads on Google Ads

We built a campaign to help advertisers whose Google Ads weren't working. Google blocked every keyword.

Srivatsa N·14 min

Diagnostic Note·Positioning · Pipeline · Attribution

Why Most B2B Website Redesigns Fail to Improve Revenue

Adithya K V·12 min

Leak Anatomy·Paid Ads · Attribution

The Optimization Score Is Google's Strategy. Not Yours.

Srivatsa N·13 min

Diagnostic Note·Channels · Paid Ads · Attribution

Why Switching Marketing Channels Doesn't Fix What's Actually Broken

Srivatsa N·13 min

Diagnostic Note·SEO · Attribution

Why search visibility doesn't create demand

Srivatsa N·9 min

Founder Notes

Founder Note·Attribution · Paid Ads

Our Analytics Was Missing 60% of Ad Clicks

We found a growth leak in our own tracking system.

Adithya K V·5 min

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