Notes

Engagement Time Doesn't Tell You If Your Page Was Actually Read. Scroll Depth Does.

Attribution

Engagement Time Doesn't Tell You If Your Page Was Actually Read. Scroll Depth Does.

Scroll depth is the percentage of a web page a visitor scrolled through before they left.

Shrinidhi K V··21 min

Long-form analysis on demand systems, growth leaks, and B2B pipeline mechanics.

Engagement Time Doesn't Tell You If Your Page Was Actually Read. Scroll Depth Does.

Attribution

Engagement Time Doesn't Tell You If Your Page Was Actually Read. Scroll Depth Does.

Shrinidhi K V··21 min

Personal Injury Firms Have Solved Awareness. Demand Capture Is Where They're Losing.

Paid Ads

Personal Injury Firms Have Solved Awareness. Demand Capture Is Where They're Losing.

Srivatsa N··12 min

What Performance Max Actually Needs to Work in B2B

Paid Ads · Attribution

What Performance Max Actually Needs to Work in B2B

Srivatsa N··11 min

Our Analytics Was Missing 60% of Ad Clicks

Attribution · Paid Ads

Our Analytics Was Missing 60% of Ad Clicks

Adithya K V··5 min

Google Won't Let You Complain About Google Ads on Google Ads

Paid Ads · Channels

Google Won't Let You Complain About Google Ads on Google Ads

Srivatsa N··14 min

Why Most B2B Website Redesigns Fail to Improve Revenue

Positioning · Pipeline · Attribution

Why Most B2B Website Redesigns Fail to Improve Revenue

Adithya K V··12 min

The Optimization Score Is Google's Strategy. Not Yours.

Paid Ads · Attribution

The Optimization Score Is Google's Strategy. Not Yours.

Srivatsa N··13 min

Why Switching Marketing Channels Doesn't Fix What's Actually Broken

Channels · Paid Ads · Attribution

Why Switching Marketing Channels Doesn't Fix What's Actually Broken

Srivatsa N··13 min

Why search visibility doesn't create demand

SEO · Attribution

Why search visibility doesn't create demand

Srivatsa N··9 min

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