Privacy Policy

1. Information We Collect

We collect information you provide directly to us, such as when you:

• Fill out our contact form
• Subscribe to our newsletter
• Communicate with us via email or phone
• Use our website and services

This may include your name, email address, phone number, company information, and any messages you send us.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer support
• Send you information about our services
• Improve our website and services
• Comply with legal obligations
• Analyze website usage and performance

3. Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy. We may share your information with:

• Service providers who assist us in operating our website and conducting our business
• Legal authorities when required by law or to protect our rights

4. Cookies, Analytics and Advertising

Our website uses cookies and similar technologies, including some set by third parties, to:

• Understand how the website is used: Google Analytics collects information such as your IP address, browser and device, the pages you visit and the referring website.
• Measure and personalize our advertising: our advertising partners, including Google, record visits and actions such as form submissions or bookings to measure our ads, and Google may use this to show our ads to people who have visited our website.
• Improve the website: Microsoft Clarity records how you interact with our pages, such as clicks, scrolling and mouse movement, to produce heatmaps and session replays.
• Book calls: when you book a call, the details you provide, including your name, email address and notes, are shared with our scheduling provider.

You can block or delete cookies in your browser settings, opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on, and manage personalized Google ads in My Ad Center.

5. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

6. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Object to our use of your personal information
• Withdraw consent where applicable

7. Third-Party Services

Our website uses third-party services, including:

• Service providers that handle form submissions: storing the details you submit through our forms, and notifying our team of new enquiries by email and internal messaging
• Google Analytics: For website analytics

These services have their own privacy policies governing the collection and use of your information.

8. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

10. Advertising Data and Research

Application Purpose

Nexara uses advertising data for competitive intelligence and client campaign management purposes. This includes publicly available advertising information, such as ads shown in the Google Ads Transparency Center, which we obtain through a third-party search data service rather than through an official advertising platform API. Client campaign work is carried out with access that each client grants to their own advertising accounts. Nexara plans to use the official Google Ads API in Nexara Research; that integration is not yet in place (see Nexara Research below).

Data Collection from Advertising Platforms

We work with publicly available advertising data and, for clients who authorize us, with data in the advertising accounts we manage for them, including:

• Ad creative content and messaging
• Advertiser names and business information
• Ad targeting parameters and audience information
• Campaign performance metrics (only for ad accounts we manage with proper authorization)
• Public ad spend data and ad placement information
• Advertising trends and market insights

How We Use Advertising Data

This advertising data is used exclusively for:

• Competitive market analysis: Researching advertising trends and strategies across industries
• Strategic intelligence: Analyzing competitor positioning and messaging approaches
• Client campaign management: Managing and optimizing advertising campaigns for our clients (with proper authorization)
• Performance reporting: Generating analytics and reports on campaign effectiveness
• Market research: Understanding advertising effectiveness and industry benchmarks

Data Storage and Security

• Advertising and research data is stored in systems operated by Nexara or by service providers acting on our behalf
• Only authorized Nexara personnel have access to this data
• We retain research records for operational and historical analysis purposes. We have not established a fixed retention period for these records.
• Requests concerning personal information may be sent to hello@nexara.in and will be reviewed in accordance with applicable law.
• We implement appropriate security measures to protect against unauthorized access

Data Sharing

• Advertising data is used exclusively for internal business operations and authorized client service delivery
• We do not sell, redistribute, or share this data with unauthorized third parties
• Client campaign data is shared only with the respective client who owns the ad account
• We do not use this data for purposes outside competitive research and authorized campaign management
• We do not transfer advertising data to data brokers or use it for purposes inconsistent with platform policies

Compliance

Our use of advertising platforms and their data is subject to:

• Each platform's Terms of Service, Developer Policies, and Advertising Policies (including, where we use their APIs, Google's API Services Terms and similar policies for other platforms)
• Applicable data protection laws

We access only data for which we have proper authorization and a legitimate business purpose.

Third-Party Access

We use third-party service providers to operate our research tools, including Nexara Research. They process information on our behalf, such as the sign-in email addresses of authorized users and publicly available website and search content, including AI-assisted analysis of that public content. They do not receive Google Ads account data from Nexara Research, which does not currently ingest such data through the official Google Ads API.

Within Nexara, access to this data is restricted to authorized personnel.

Nexara Research

Nexara Research is a research platform under development by Nexara. It is currently tested internally, and access is restricted to authorized Nexara staff. It currently processes:

• Publicly available information about businesses: their websites, Google search results, and ads shown in the Google Ads Transparency Center. Public websites can include names or business contact details.
• The email address of each authorized user who signs in, and a record of the research runs they start

Nexara plans to use the Google Ads API for keyword ideas and search-demand planning metrics. This integration is not yet in use, and Nexara Research does not currently ingest Google Ads account data through the official Google Ads API. We will update this policy to describe the data involved, and how it is used, stored, retained and deleted, before the integration is used, and before Nexara Research is made available outside Nexara.

Platform-Specific Disclosure

When using platform technologies (such as SDKs, browser pixels, or tracking tags), we acknowledge that third parties, including Google and other advertising platforms, may use cookies, web beacons, and other storage technologies to collect or receive information from websites, apps, and elsewhere on the internet, and use that information to provide measurement services and target ads in accordance with their respective privacy policies.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: