PPC management for B2B, SaaS and high-ticket services. Google Ads specialists. LinkedIn and Meta when the buying journey requires them.
We figure out whether Google Ads can grow your business, find what's quietly draining the budget, and rebuild around real buying intent.
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Tag ManagerMisaligned intent targeting. Broken conversion tracking. Optimizing without diagnosis. The problems compound - and nobody catches them until the budget is already gone.
Agencies often start with campaign types and keyword lists before understanding how your customers actually search or decide.
Broad targeting, poor landing-page alignment, and weak tracking train the account toward low-quality traffic.
Traffic moves through the account. Numbers look acceptable. But the people clicking aren't the people who buy - and nobody has identified that gap yet.
Performance Max, AI Max, broad match - Google's automated campaign types - each one expands Google's inventory at your expense. They optimize for whatever you defined as a 'conversion', which is rarely what your business actually values.
The approach depends on where you're starting from. Select your situation to see what your engagement looks like.
Before any campaign, we map how you actually make money: your best-fit customers, deal size, sales cycle, and what your sales team counts as a real lead. Strategy is built on how your buyers search and decide - not on assumptions.
We structure campaigns around high-intent, in-market searches and exclude the researchers, job-seekers, and free-tool hunters that quietly drain budget. Wasted spend is designed out from day one, not cleaned up later.
We build the conversion path around the ads - landing pages matched to search intent, and tracking wired to real outcomes like demo requests and qualified leads, not page scrolls and button clicks. If Google is learning from the wrong signal, nothing downstream works.
Campaigns launch in stages. We would rather under-spend for a few weeks and learn what is actually converting than scale fast and burn budget. Spend only increases once the data earns it.
Every change is made one variable at a time, with a clear before and after. We expand negative keywords, test landing pages, feed lead quality back to Google, and cut what isn't producing - so the account compounds instead of decaying.
Every engagement carries these guarantees - not aspirations, but the conditions of how we work with you.
Every engagement starts from your ICP's actual search intent and buying signals. Not from a campaign structure carried over from a different client.
Changes happen one constraint at a time. Each one has a clear before and after. Nothing in your account changes without a reason you can verify.
Manager-level access only. Every campaign, keyword, and conversion history stays with you regardless of what happens.
If something is hitting its dashboard targets but not creating qualified pipeline, we turn it off. What looks good and what works are not always the same thing.
The standard agency model has a structural problem - and it shows up the same way for new advertisers and existing ones.
If the channel isn't the right fit for your customers, we'll tell you that on the call instead of taking the budget.
Most accounts don't fail for lack of traffic. They fail because the wrong things are being optimized - quietly, for months. Before we recommend anything, we work through five questions.
If the platform can't see which leads became real opportunities, it optimizes for the people easiest to convert - not the ones worth winning. Most accounts are training Google on form-fills, not customers.
A surprising share of spend goes to people looking for jobs, templates, definitions, or free tools. The traffic looks fine on the dashboard. The intent was never there.
If sales quietly bins most of what comes in, the account is optimizing against the wrong target - and no report will flag it, because the report says it's working.
Some campaigns spend heavily intercepting people who were already searching for you by name, then take credit for sales that would have happened anyway.
If nobody can connect spend to pipeline, that's where we start - not with new campaigns, but with finding out what the current ones are actually doing.
These aren't hypotheticals. They're the five places we most often find budget leaking - usually the difference between an account that looks fine and one that produces.
Every number below has a starting point, a method, and a timeframe. No percentage improvements without context.
Sign-ups were trickling in from broad, low-intent searches. We left the landing page untouched and rebuilt targeting around high-intent, in-market searches. From a small starting base, platform sign-ups grew nearly 7× in five weeks - on the same budget.
Too few people knew to search for them, so there was little demand to capture. We ran awareness campaigns to the right audience and measured success by whether more people searched for the brand by name. In one month, branded searches rose 89% - warmer demand that converts more cheaply than cold traffic.
Conversion tracking was firing on page scrolls and button clicks, so Google was optimizing to produce cheap, shallow events. We switched tracking to real demo requests. On the dashboard, cost per conversion jumped - demo requests are rarer than scrolls. But lead quality rose and, on the same budget, customer acquisition cost fell over six weeks. We made the vanity number worse on purpose, and the business better.
Google's automated settings had widened targeting into low-intent searches, inflating spend. We audited where the money was going, added guardrails - negative keywords, placement and brand exclusions - and took back bidding control. ₹2.8L a month moved off waste and toward real buyers, with no drop in genuine leads, over twelve weeks.
Don't see your question? Email us - we read every one.
hello@nexara.in →A 30-minute conversation to understand your business, your goals, and where Google Ads fits in. We'll discuss how Nexara can help you acquire customers profitably - and whether we're the right fit.
Already running ads? We'll show you where the budget is leaking.
New to Google Ads? We'll tell you whether the channel makes sense before you spend a rupee.
Srivatsa runs strategy and daily execution on every Nexara account himself, with performance-marketing experience from Merkle, Wipro, and Mu Sigma behind it. He works directly with founders to find where growth is actually constrained and rebuild Google Ads around real buying demand.
Strategy and decisions stay with the founder; a support layer handles reporting, production, and tracking setup against documented workflows - so the depth is senior, and nothing stalls if one person is offline.
These aren't opinions. They're observations from accounts we've worked on and audited - written up at nexara.in/notes.
Google's optimization score measures how much of their ad inventory your budget can access. It has no correlation with how well your campaigns actually perform.
Read the note →Channels · Paid adsWhen performance stalls, the instinct is to try a different channel. But the channel is rarely the problem. The problem is usually the understanding of buyer intent underneath it.
Read the note →Paid ads · B2BThree conditions determine whether PMax can learn in B2B: conversion signal quality, monthly volume, and branded search handling. Most accounts treat these as optional.
Read the note →