PPC management for B2B, SaaS and high-ticket services. Google Ads specialists. LinkedIn and Meta when the buying journey requires them.
We figure out whether Google Ads can grow your business, find what's quietly draining the budget, and rebuild around real buying intent.
AI-speed analysis, human-led decisions.
Google Ads
ChatGPT Ads
LinkedIn Ads
Meta Ads
Google Analytics
Tag Manager
You'll be working directly withSrivatsa N.Founder, Nexara · Builds PPC around your customers.Misaligned intent targeting. Broken conversion tracking. Optimizing without diagnosis. The problems compound - and nobody catches them until the budget is already gone.
Agencies often start with campaign types and keyword lists before understanding how your customers actually search or decide. The result: clicks from people who were never going to buy.
Reach without intent is just expensive traffic.
Conversions firing on scroll. Duplicate events. Form submits counted twice. Google sees these as 'wins' and finds more people just like them. The account learns to chase junk.
Bad data in, bad optimization out.
Traffic moves through the account. Numbers look acceptable. But the people clicking aren't the people who buy - and nobody has identified that gap yet.
Clickers and buyers are not the same people.
Performance Max, AI Max, broad match - each one expands Google's ad inventory at your expense. They optimize for whatever you defined as a 'conversion', which is rarely what your business actually values.
Google's incentives and yours are not aligned.
The approach depends on where you're starting from. Select your situation to see what your engagement looks like.
Before any campaign, we map how you actually make money: your best-fit customers, deal size, sales cycle, and what your sales team counts as a real lead. Strategy is built on how your buyers search and decide - not on assumptions.
We structure campaigns around high-intent, in-market searches and exclude the researchers, job-seekers, and free-tool hunters that quietly drain budget. Wasted spend is designed out from day one, not cleaned up later.
We build the conversion path around the ads - landing pages matched to search intent, and tracking wired to real outcomes like demo requests and qualified leads, not page scrolls and button clicks.
Campaigns launch in stages. We would rather under-spend for a few weeks and learn what is actually converting than scale fast and burn budget. Spend only increases once the data earns it.
Every change is made one variable at a time, with a clear before and after. We expand negative keywords, test landing pages, feed lead quality back to Google, and cut what isn't producing.
Your account structure, targeting, ad quality, tracking, landing pages, and conversion flow are reviewed - identifying exactly where performance breaks down.
Your wasted spend, irrelevant traffic, weak targeting, and low-quality lead sources are identified and documented.
Your campaigns, messaging, targeting, and landing pages are rebuilt around profitable search intent and measurable business outcomes.
Where the existing setup is salvageable, your account is transitioned carefully - maintaining continuity and preserving useful data. Where it isn't, we rebuild from scratch.
Your winning campaigns scale and efficiency improves through A/B testing, conversion optimization, and intent refinement.
Built from your ICP's search behavior - not a campaign structure carried over from another client.
Changes happen one constraint at a time. Each one has a clear before and after. Nothing in your account changes without a reason you can verify.
Manager-level access only. Campaigns, keywords, conversion history - all yours regardless of what happens.
Dashboard targets without qualified pipeline? We turn it off. What looks good and what works aren't always the same.
Most accounts don't fail for lack of traffic. They fail because the wrong things are being optimized - quietly, for months. Before we recommend anything, we work through five questions.
If the platform can't see which leads became real opportunities, it optimizes for the people easiest to convert - not the ones worth winning. Most accounts are training Google on form-fills, not customers.
A surprising share of spend goes to people looking for jobs, templates, definitions, or free tools. The traffic looks fine on the dashboard. The intent was never there.
If sales quietly bins most of what comes in, the account is optimizing against the wrong target - and no report will flag it, because the report says it's working.
Some campaigns spend heavily intercepting people who were already searching for you by name, then take credit for sales that would have happened anyway.
If nobody can connect spend to pipeline, that's where we start - not with new campaigns, but with finding out what the current ones are actually doing.
A good pitch, impressive case study, or low cost-per-lead doesn't tell you much on its own. Ask what sits behind the numbers.
What do you need to know about my customers, sales process, and economics before you start running ads?
Don't just show me “300% growth.” Show me where it started, what changed, and what you actually influenced.
Will the people I meet during the sales process be involved after I sign?
Can you connect ad performance to qualified opportunities, customers, and acquisition cost - not just clicks and form fills?
A good partner should be willing to say when Google, Meta, or LinkedIn isn't right for my business.
If the channel isn't the right fit for your customers, we'll tell you that on the call instead of taking the budget.
You sell high-value solutions where acquisition investment makes sense.
Low ticket prices or thin margins may make organic search and AI visibility a better fit than paid search.
Every number below has a starting point, a method, and a timeframe. No percentage improvements without context.
Sign-ups were trickling in from broad, low-intent searches. We left the landing page untouched and rebuilt targeting around high-intent, in-market searches. From a small starting base, platform sign-ups grew nearly 7× in five weeks - on the same budget.
The previous setup produced some tracked activity but never a real meeting. The instinct was to go after the US market. But at the budget available, US cost-per-click made that unrealistic. We moved the same budget to a market it could actually compete in.
This account had never generated a lead from ads before we took it over. Now there's a steady flow most weeks.
Before optimizing anything, we asked if the numbers could even be trusted. They couldn't - a broken tag meant the dashboard was showing leads that didn't exist. Once the account was measurable, we let the data decide the strategy. The result wasn't a bigger budget - it was cheaper, real leads.
Google's automated settings had widened targeting into low-intent searches, inflating spend. We audited where the money was going, added guardrails - negative keywords, placement and brand exclusions - and took back bidding control. ₹2.8L a month moved off waste and toward real buyers, with no drop in genuine leads.
Don't see your question? Email us - we read every one.
hello@nexara.in →Srivatsa runs strategy and daily execution on every Nexara account himself, with performance-marketing experience from Merkle, Wipro, and Mu Sigma behind it. He works directly with founders to find where growth is actually constrained and rebuild Google Ads around real buying demand.
Strategy and decisions stay with the founder; a support layer handles reporting, production, and tracking setup against documented workflows - so the depth is senior, and nothing stalls if one person is offline.
A 30-minute conversation to understand your business, your goals, and where Google Ads fits in. We'll discuss how Nexara can help you acquire customers profitably - and whether we're the right fit.
Already running ads? We'll show you where the budget is leaking.
New to Google Ads? We'll tell you whether the channel makes sense before you spend a rupee.
These aren't opinions. They're observations from accounts we've worked on and audited - written up at nexara.in/notes.
Google's optimization score measures how much of their ad inventory your budget can access. It has no correlation with how well your campaigns actually perform.
Read the note →Channels · Paid adsWhen performance stalls, the instinct is to try a different channel. But the channel is rarely the problem. The problem is usually the understanding of buyer intent underneath it.
Read the note →Paid ads · B2BThree conditions determine whether PMax can learn in B2B: conversion signal quality, monthly volume, and branded search handling. Most accounts treat these as optional.
Read the note →