We find what is limiting growth before anyone changes tactics.
When growth slows, companies change tactics. But if the real constraint sits elsewhere, they're solving the wrong problem. Nexara identifies the real constraint first, then fixes what matters.
Founded in 2024 · Based in India · Serving clients globally
We started Nexara in 2024 because of a gap we kept seeing in how marketing is bought and sold.
Most marketing is sold as a tactic. A company says growth has slowed, and the answer arrives as a package: more ad spend, an SEO retainer, a website rebuild. The recommendation tends to match what the seller offers, not what the evidence shows. Fees tied to ad spend reward spending more. Contracts fix the scope before anyone knows whether it is the right one. Reporting leans on clicks and cost per lead, because those are what the agency controls, while pipeline quality and revenue go unexamined. The result is short engagements that look busy and rarely compound.
We came at this from two directions. Srivatsa spent years in performance marketing and analytics at Wipro, Merkle, and Mu Sigma, and saw from the inside how agency work gets scoped and sold. Adithya spent over a decade in software engineering at companies like Disney+ Hotstar, Lenskart, and Oracle, finding where large systems fail. Different work, same lesson: the visible problem is rarely where the failure starts.
So Nexara works the other way round. We find what is actually limiting growth first, then decide what should change, and whether we are the right people to do it. When the answer is not a marketing fix, or not us, we say so. We would rather earn a long working relationship by being right about the problem than win a contract by selling a tactic.
We wrote down how we think buyers should evaluate any agency, including us, in How to Choose a Marketing Agency.
Founders
Founder & CEO of Nexara. Engineer turned founder, with 12+ years in software engineering spent testing assumptions, finding failure points, and measuring what actually happened. Now applies that thinking to growth: for clients, finding what is actually holding them back, and for Nexara itself, as the company is built.
Previously at Disney+ Hotstar, Lenskart, Halodoc, Freecharge, Spotnana, and Oracle.
Recent notes
Founder & CMO of Nexara. Works directly with founders and marketing heads, leading each engagement from the first conversation through strategy and execution. His focus is paid and organic search, where he examines campaign data, search queries, website pages, and conversion records together to understand what is working, what is failing, and what should change.
Previously at Wipro, Merkle, and Mu Sigma.
Recent notes
Team
Founding member of Nexara, who dropped out of college to help build it. Has learned by doing since 2024, working on live client accounts across market research, web development, SEO, Google Ads, and analytics. Implements tracking systems and works with the data they produce.
Recent notes
Founding member of Nexara. Designs websites and campaign creative, manages social media, and runs Meta ads. As an Instagram creator herself, she brings a first-hand sense of what earns attention on the platform to the social work she does for clients.
Poorvika Kunte on LinkedIn →Intern at Nexara. Designs and builds websites across platforms, taking them from first layout to a finished, working site. Also designs visuals for social media and campaigns, and supports the team on wider marketing work as projects need it.
Kishan Karthik S on LinkedIn →The diagnostic is a 30-minute session to find out. You leave with a clear recommendation, even if it isn't one of our services.
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