Nexara Research

What it does

The platform supports a research workflow for assessing market demand and advertising feasibility:

• Business and offering analysis: reading a company's public website to understand what it sells and who it sells to.
• Competitor investigation: reviewing competitors' public Google search results and the ads shown for them in the Google Ads Transparency Center.
• Search demand research: examining what appears in Google search for the queries a business's buyers are likely to use.
• Feasibility assessment: an experimental workflow that brings this evidence together into findings about advertising opportunities.

Current status and access

Nexara Research is being built and tested internally. Access is currently restricted to authorised Nexara staff, and the platform is not publicly available.

Nexara intends to make it available to prospective customers, to help them investigate their business, market and advertising feasibility, once its findings and workflows have been validated. There is no release date.

Planned use of the Google Ads API

Nexara plans to use the Google Ads API, with appropriate authorisation, to obtain keyword ideas, historical search-demand and planning metrics for the research workflow above.

Nexara has limited Google Ads API access, but keyword-planning access is still pending. The keyword research integration is not yet built, and Nexara Research does not currently retrieve search-volume data from Google. Nexara Research is not affiliated with or endorsed by Google.

Privacy and contact

How Nexara handles data, including data processed by Nexara Research, is described in our Privacy Policy.

Questions about Nexara Research: hello@nexara.in