CONTENT STRATEGY · REELS AND CREATIVE PRODUCTION · META ADVERTISING · WEEKLY REPORTING

You're posting
every week and
boosting the odd
post.

You still can't tell
if any of it is
working.

Social media management and Meta advertising for businesses
already spending time and money on both, with nothing clear to
show for it.

We plan the content, produce it, put budget behind what earns it,
and show you every week what it actually did.

No pitch deck. We'll look at your
account and your ads together
and tell you what we'd change.

Ready for clarity?
05The Fit

Worth
doing if

  • Your buyers take time to decide.
  • Being recognised would close deals faster.
  • Your other marketing would work better if prospects already knew you.

Not for everyone

06The Call

Thirty
minutes

  • You pick a time.
  • We look at your account before we speak.
  • We tell you what we'd change, and whether we're right for it.

No deck. No proposal template.

03The Proof

The right people

Response
EvidenceAmplify
04The Reporting

Same columns every week, including the weeks nothing moved.

  • Non-follower reachAre new people discovering the business?
  • Profile visitsIs the content making anyone curious enough to look?
  • Saves & sharesIs it worth keeping or passing on?
  • Bio clicksDid curiosity travel off the platform?
01The Problem

Posting
without
clarity.

CONTENT
?
  • No strategy
  • Blind boosting
  • Zero attribution
02The System

The same loop every month, so each cycle is told what to do by the one before it.

  1. 01Start with your buyers
  2. 02Plan a month at a time
  3. 03Produce and publish
  4. 04Put budget behind what earns it
  5. 05Report every week
NEXARA
SOCIAL
SYSTEM
CLICK TO OPEN

Nexara
Social
System

  • 01The problem
  • 02The system
  • 03The proof
  • 04The reporting
  • 05The fit

Most of what's wrong isn't the posting. Or the budget.

You post consistently. You've put money behind a few posts.
The content looks fine, the spend goes out, and nobody can
explain what came back.

Usually it's one of these.

01

No Strategy

You're making content without a plan behind it, so every week starts from a blank page and the output ends up looking like everyone else's.

02

Stagnant Reach

Or the content is fine but it never reaches anyone new. The same followers see it, and the account stops growing.

03

Blind Boosting

Or you're boosting whatever got posted most recently, because there's no way of knowing which post deserved the money.

04

Mismatched Quality

Or your social media looks nothing like the quality of the actual business. The work is good. The feed doesn't show it.

05

Zero Attribution

Or you've hired someone before. Posts arrived, campaigns ran, invoices arrived, and six months later nobody could say what any of it achieved.

WHAT YOU ACTUALLY GET

Two parts. You can
take one or both.

Consistent content.
Clear direction.
Real progress.
Organic builds
the foundation.
Paid amplifies it.
SOCIAL MEDIA MANAGEMENT

Organic

A CONSISTENT, THOUGHTFUL PRESENCE
WITHOUT SPENDING ON ADS.

Planning

A clear content plan built around
your goals and audience.

Production

High-quality, on-brand content
that actually fits your business.

Publishing

Scheduled and optimised for
reach, not just activity.

Weekly learning

A simple record of what went out,
what worked, and what we'll do next.

META ADVERTISING

Paid

BUDGET BEHIND WHAT ALREADY WORKS.

Meta advertising

Campaigns built around real
content and real intent.

Budget behind what earns it

We put spend behind the posts
that show evidence, not guesswork.

Targeted amplification

Your content reaches the right
people, at the right time.

Retargeting

People who already watched or
visited see you again.

TO
GROWTH

The work.

Four accounts, four completely different
businesses.

We don't make every account look like
ours.
We make each one look like itself.

The content gets seen.
The right people respond.

Odave - Customer Story
Backwaters Chechie - Brand Campaign
Sai Nikethana - Documentary
Celsius - Fitness Reel
Odave - Customer Story
Backwaters Chechie - Brand Campaign
Sai Nikethana - Documentary
Celsius - Fitness Reel
+
+
01 BACKWATERS CHECHIE

Experience Kerala.

BC
backwaterchechie
Post content
backwaterchechieAaghosham 2026: The Courtyard. For us, it's a good Sadhya on a banana leaf...
BC
backwaterchechie
Post content
1/3
backwaterchechieA feast for the senses. Sadhya traditions passed down.
BC
backwaterchechie
Post content
backwaterchechieThe colors of celebration.
BC
backwaterchechie
Post content
backwaterchechieTradition in motion. Kathakali.
+
+
02 SAI NIKETHANA

Dignity in the final years.

SN
srisainikethana
Post content
srisainikethanaRestoring Dignity, Rekindling Hope.
SN
srisainikethana
Post content
1/3
srisainikethanaA safe haven. Every meal, every smile counts.
SN
srisainikethana
Post content
srisainikethanaOur daily mission in the community.
SN
srisainikethana
Post content
srisainikethanaCompassion in action.
03 ODAVE

3 signs your jewellery is the best.

OD
odavejewellery
Post content
odavejewelleryNot every day needs an occasion.
OD
odavejewellery
Post content
1/3
odavejewelleryDay One. One Day. Minimal. Timeless. You.
OD
odavejewellery
Post content
odavejewellerySend this to YOUR MAN and let him guess which earring you'd pick!
OD
odavejewellery
Post content
odavejewelleryLight enough to forget. Good enough to matter.
04 CELSIUS FITNESS

TRAIN WITHOUT
THE RUSH.

CF
celsiusfitness
Post content
celsiusfitnessExperience Celsius.
CF
celsiusfitness
Post content
celsiusfitnessFocus. Precision. Results.
CF
celsiusfitness
Post content
celsiusfitnessDon't just join. Experience it first.
CF
celsiusfitness
Post content
celsiusfitnessTrain on your own terms. State-of-the-art equipment.
05 — HOW THE PAID WORK CONNECTS

We don't guess what to put
money behind.

ORGANIC TELLS US WHAT WORKS. PAID DECIDES HOW MANY PEOPLE SEE IT.
1. ORGANIC

We create and post
consistently.

NX
nexara
Post content
nexaraFocus. Precision. Results.
NX
nexara
Post content
nexaraSome stories live longer here.
NX
nexara
Post content
nexaraGood coffee. Better days.
EVIDENCE
NX
nexara
Your Content
nexaraTRAIN WITHOUT THE RUSH.
Reels, posts and carousels. Built around what your buyers actually care about.
2. EVIDENCE

We track what actually
reaches new people.

Weekly performanceLast 4 weeks
Non-follower reach
+62%
Profile visits
+48%
Saves & shares
+36%
Bio clicks
+28%
Specific content that travels.
Specific content that doesn't.
3. PAID AMPLIFICATION

We put budget behind the
content with evidence.

DESTINATION
NX
nexara
Your Content
nexaraTRAIN WITHOUT THE RUSH.
Amplified
Reaches
more people
Most paid social starts with someone writing an ad and launching it. If it doesn't work, they write another one. The budget pays for the learning.
We run the organic account first, and we record every week which posts reached people who don't follow the business and which ones only reached the existing audience. After a few weeks there's a clear pattern — specific content that travels, and specific content that doesn't.
That's what gets the budget. Not the newest post, not the one someone liked in a meeting. The one with evidence behind it. It also means the creative is already made, already tested on a real audience, and already looks like the rest of the account rather than like an ad.
Our Meta advertising work is newer than our organic work, so the numbers on this page are all organic.
The method above is why we think it's the right way round.
05EVIDENCE

What it's done so far.

Four accounts. 37 weeks documented. Here's what that looked like on
three of them.

ODAVE · RETAIL
FLAT, THEN THE SPIKE
250→250followers in 13 weeks
1000800600400200
W1W2W3W4W5W6W7W8W9W10W11W12W13
Documented figures: week 1 (250) and week 13 (969). The line between them is the tracked weekly
trend from our own reporting.
BACKWATERS CHECHIE · FOOD
253→253
followers in 4 weeks
SAI NIKETHANA · NONPROFIT
259→259
followers in 20 weeks
54% of views from people who didn't follow the
account.

You'll know
exactly what
your social media
and your spend
are doing.

Most social media reporting is a screenshot of follower count. Most ad reporting is a screenshot of reach. Both look like accountability and tell you nothing.

Every account we run has a tracker updated every week since the first post. Same columns for every client. It includes the weeks where nothing moved, because those are the weeks you learn from - and they're the weeks that tell us where not to spend.

WEEKLY REPORT
Week 24
GENERATED
NON-FOLLOWER REACH
Are new people discovering the business?
PROFILE VISITS
Is the content making anyone curious enough to look?
SAVES & SHARES
Is it worth keeping or passing on?
BIO CLICKS
Did curiosity travel off the platform?
TOP CONTENT
Reel 1
12.4K
Views
Reel 2
8.1K
Views
Reel 3
4.5K
Views
WHAT WE LEARNED
Educational reels front-loaded with a hook outperformed aesthetic-only posts by 3x. Reallocating $150 ad spend to Reel 1.

How it runs.

Phase 01
PHASE 01

We start with your buyers

Who actually buys from you, what they care about, and what would make them pay attention. Before anything gets made.

01
Phase 02
PHASE 02

We plan a month at a time

Content planned around your buyers' interests. Consistent publishing on Meta platforms.

02
Phase 03
PHASE 03

We produce and publish

We handle the ongoing work, not just the plan. High-quality creative that respects the brand.

03
Phase 04
PHASE 04

We put budget behind what earns it

Paid reach extends strong content to more of the right people.

04
Phase 05
PHASE 05

We report every week

Are we reaching new people who match your buyer profile? Not followers. Not likes. Future buyers.

05
06NOT A FIT FOR EVERYONE

This isn't right for everyone.

01A GOOD FIT

WORTH DOING IF

  • Your buyers take time to decide. They need to encounter you more than once.
  • Being recognised would help close deals faster.
  • Your other marketing would work better if prospects already knew you.
LONG-TERM ADVANTAGE
02PROCEED WITH CAUTION

PROBABLY NOT IF

  • You're judging this on this month's lead count. Recognition compounds over quarters.
  • The plan is already fixed and you need a pair of hands to run it.
  • Your buyers don't spend time on Facebook or Instagram.
DIFFERENT GOALS

Show us the account.

Thirty minutes. You show us what you're posting
and what you've spent, we tell you what we'd change
and whether we think we're the right people for it.

If we're not, we'll say so on the call.

YOU PICK A TIME. WE LOOK AT YOUR ACCOUNT
BEFORE WE SPEAK. NO DECK, NO PROPOSAL
TEMPLATE, NO FOLLOW-UP SEQUENCE.